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Exploring Chocolate World and the Hershey Technical Center

July 24, 2014 by Julie 54 Comments

Here’s the second (and final) recap from my super-quick trip to Hershey, Pennsylvania!

Catching up? Here is part one: Arrival in Harrisburg

Hershey: Day Two

The second day of my trip to Hershey with Hershey (yes, the town is named after the founder of The Hershey Company) began at 7:45 a.m. when our group of bloggers met in the lobby of the Hershey Lodge before heading over to the Hershey Technical Center to kick off the morning.

Hershey Bloggers

At the front desk of every Hershey building we visited and in all of the break areas, big bowls of free candy are filled daily for Hershey employees to enjoy.

Julie Hershey Candy

File this under: Way too tempting!!

While we ate breakfast at the Technical Center, we listened to a short presentation from Allison Kleinfelter, Hershey’s bubbly senior manager of strategic communications, and provided feedback to the company about what food transparency means to us. Our feedback ranged from believing that food transparency is leaving everything out in the open for the public to read and understand to skeptic thoughts believing that “food transparency” is an overused PR term that leaves a lot to be desired. Allison took note of our feedback and encouraged an open and honest discussion before it was time to get dressed in some snazzy lab coats and hairnets and head off to learn about chocolate product development.  

De Su Mama

(Vanessa + Me — Loved meeting Vanessa and hanging out with her!)

The time we spent in product development was one of my favorite parts of the day since we were able to get a little creative and make our own chocolate!

20140722_091514

Our inspiration was The Artisan Palette, an idea sent from the marketing team for a gourmet chocolate bar that highlights flavors that might otherwise be hidden by placing ingredients on the top of a chocolate bar.

Hershey product development

We poured milk and/or dark chocolate into a mold and after placing the molds on a vibrating tray to release any air bubbles in the chocolate, we sprinkled toppings of our choice on top of our bars. 

vibrating chocolate

I used most of the toppings provided but gravitated toward nuts, sea salt and toasted coconut for most of my bars.

chocolate making

Artisan Chocolate Bars

Before we left, we placed our bars in a large refrigerator to cool before we were able to take them home with us as a special treat. (I ate my toasted coconut, sea salt and macadamia nut bar on the plane and it was so good!)

And then we were off to Sweets and Refreshments Product Development where we learned about the process of cooking caramel and the reasoning behind some of the lesser-known ingredients in caramel. For example, lecithin is used to prevent separation in caramel and can impact viscosity, crystallization and sticking.

caramel making

Once the caramel was done, we were able to each take some to pour into a small box and I added roasted almonds and sea salt to my batch.

almond seasalt caramel

Since the caramel was still too hot to try before we left, I grabbed a sample of the new LANCASTER Soft Crèmes to satisfy my sweet tooth. It melted in my mouth and tasted buttery and delicious.

The next stop on our tour took us on a behind-the-scenes look at the Hershey test kitchen… aka a food blogger’s dream!

food blogger props

When Hershey chefs create and test recipes, they must use ingredients readily available at most grocery stores.

20140722_102230

We were able to sample a yet-to-be-released gluten-free HERSHEY’s famous Perfectly Chocolate Chocolate Cake and give feedback using the same forms those selected to taste test recipes use.

gluten free chocolate cake

It was delicious and all of my feedback was positive. It was slightly more dense than typical chocolate cake, but not in a bad way. And the icing was unreal! Let me know if you guys want the recipe and I’ll be sure to share it.

I ate nearly all of my cake (a pre-lunch snack?) before we had one more session to attend that focused on sensory science.

sensory science

Through a small taste test, it became quite clear just how much smell and sight impact taste.

taste test for senses

For the first test, we were asked to pinch our nose to block our sense of smell and take a bite of a sugary mixture. We all could taste sweetness, but when we released our nose, we were hit with the intense smell of cinnamon. Apparently cinnamon has no taste and it’s our sense of smell that gives cinnamon its flavor. This absolutely blew all of our minds and had I not tried this taste test first-hand, I wouldn’t believe it. Cinnamon must have a flavor, right!? Wrong. So crazy!

When it came time to try the colored gelatin, we had to guess the flavor in each cup. Unbeknownst to us, the flavors we normally associate with certain colors were all mixed up. Red was actually orange, green was actually lemon, etc. It was crazy how much the visual image of the color influenced our perception of the flavor we thought we were tasting. I asked if the test had ever been conducted blindfolded and we were told that when people cannot see the colors of the gelatin, they can correctly identify the flavors with greater accuracy.

For the final part of the sensory experience, we dabbed a bit of dark blue dye on the tip of our tongues to look for the number of fungiform papillae which apparently reveals whether or not you are a supertaster. Approximately 25 percent of the population are super tasters, meaning they experience taste with a greater level of intensity than the average person. To supertasters, certain foods such as broccoli, cabbage, spinach, grapefruit and coffee often taste very bitter and they can be rather picky eaters. I am not a supertaster which didn’t surprise me at all.

Following the sensory session, we ate a quick lunch before it was time to watch two videos, provide additional feedback and participate in a Q&A session with Hershey employees where we learned more about sustainability initiatives, cacao beans, quality control, innovation and manufacturing.

20140722_132022

Here are some facts I jotted down during the session that I found particularly interesting:

  • Three things determine the flavor of cacao beans: Genetics, fermentation (harvest) and the growing environment
  • Different countries produce different flavors of cacao beans and chocolate (Example: Trinidad often produces cacao beans with a wine or fruit flavor while Madagascar cacao beans often have notes of citrus)
  • Hershey put a business training program into place in Ghana and Nigeria for local farmers to learn how to grow cacao beans
  • The milk used in HERSHEY’s Milk Chocolate bars at the Hershey factory in Hershey, Pennsylvania comes from local cows within 100 miles of the factory
  • HERSHEY and CADBURY are the only chocolate brands that use fluid milk rather than dry milk in their milk chocolate in the United States
  • 85 percent of the world’s almonds are grown in California
  • Hershey contributes to Project Peanut Butter, a program founded by Dr. Mark Manary to treat severely malnourished children all over the world
  • The REESE’S plant roasts and grinds their own peanuts for the peanut butter cups and has a zero waste to landfill commitment
  • Four million people per year visit HERSHEY’S CHOCOLATE WORLD
  • Before his passing, Milton Hershey established a trust that, to this day, completely funds the Milton Hershey School, a cost-free, private, coeducational home and school for children from families of low income

Following the roundtable discussion, our group kicked the energy up a notch and had the chance to spend about 45 minutes inside of HERSHEY’S CHOCOLATE WORLD!

Hershey's Chocolate World

We used our free time to shop, eat chocolate (obviously) and ride the Great American Chocolate Tour ride which was perfectly cheesy.

great american chocolate tour ride

Big thanks to Hershey for a fun and delicious time in Hershey, Pennsylvania! I had a blast!

Disclaimer: This blog post and my trip to Hershey, PA were sponsored by The Hershey Company as part of my participation in their Food Ambassador program. All thoughts and opinions are my own.

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I'd love to connect with you! I am always so grateful when you let me know you tried one of my recipes or workouts and tag me in your photos or updates. Thank you so much!!!

Filed Under: Travel Tagged With: chocolate, Hershey, Pennsylvania, travel

About Julie

My name is Julie and I am a full-time blogger, new mama, fitness enthusiast (certified personal trainer and group exercise instructor) and food fanatic (mostly healthy... but also not-so-healthy) living in North Carolina with my husband, dog and baby boy. Thank you for visiting Peanut Butter Fingers! I hope you enjoy little glimpses into my life and have fun trying the sweaty workouts I frequently share and making some of my favorite recipes along the way!

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Comments

  1. Kelsie says

    July 24, 2014 at 4:23 pm

    Wow!!! I’d gain like 5lbs there but I’d love every minute of it. I wonder if there is a Dove Chocolate facility somewhere…mmmmmmm

    Reply
    • Amanda Nelson says

      July 24, 2014 at 8:35 pm

      If there were a Dove Chocolate place anywhere I would be in trouble!! I used to collect the wrappers in college because I loved the sayings on them haha, I’m sure I had an excessive number of wrappers!

      Reply
  2. Amanda says

    July 24, 2014 at 4:23 pm

    This looks like an incredible trip. My daughter would love it….she wishes the world was made of chocolate so she could eat it all 😉 Me on the other hand would take the Reese Pieces and live joyfully, they are my favorite and I could eat them by the gallons!!

    Reply
  3. elizabeth.dolan@comcast.net says

    July 24, 2014 at 4:30 pm

    It sounds like it was such a fun and interesting trip! I’d definitely like to take a trip with my kids to Hershey one day. The artisan chocolate bars look so delicious…mmmm! Also, I would love the gluten free chocolate cake recipe! I am sensitive to gluten so I am always on the lookout for yummy treats! Was anyone in your group a “super taster”?

    Reply
    • Julie says

      July 24, 2014 at 5:19 pm

      I think Kath from Kath eats real food was the only one!

      Reply
  4. Lauren says

    July 24, 2014 at 4:36 pm

    Wow you’ve learned so much. That’s amazing! Do you know if there is an at-home test for figuring out if you’re a supertaster?

    Reply
  5. Linda @ Fit Fed and Happy says

    July 24, 2014 at 4:46 pm

    Wow! You got to visit a real live chocolate factory. How cool is that? The one time I got a free sample from the Hershey shop in niagra, it was BURSTING with flavour for just one small centimeter cube of chocolate. Super impressed with them 🙂

    Reply
  6. Laura @ She Eats Well says

    July 24, 2014 at 4:46 pm

    I definitely want the recipe for that gf cake! It looks beyond amazing. I would not survive working at Hersheys – my sweet tooth would go crazy! Looks like a great trip.

    Reply
  7. Michelle Hunt (@PeachyPalate) says

    July 24, 2014 at 4:47 pm

    Such a fun trip! Your bars look incredible!!!!

    Reply
  8. Emma says

    July 24, 2014 at 4:56 pm

    I am so glad you mentioned the Milton Hershey school! What an incredible place! As a PA school counselor their admissions counselors visit us once a year and I am always is awe of the amazing work they do at the school. Milton and his wife were not able to have children of their own so they took care of Pennsylvania children in need. He was a leader in philanthropy and an inspiration, 100% of the profits go to the school.

    Reply
    • Julie says

      July 24, 2014 at 5:20 pm

      I loved learning about the school. I had no idea it existed and was so impressed!

      Reply
  9. Jasmine @ A cupcake for my thoughts says

    July 24, 2014 at 5:00 pm

    My dad works for the chocolate company that supplies to almost all other chocolate companies including Hershey and Cadbury so I found this super interesting! I’ve never been to the Hershey’s factory but I’ve been to a lot of other chocolate factories, it’s so much fun!! I have to say as a british girl raised on Cadburys, I don’t really like Hershey’s aha but those chocolate bars that you made do look really good!

    Reply
  10. Amanda @ Positively Amanda says

    July 24, 2014 at 5:04 pm

    Looks like an absolute blast! And super delicious 🙂

    Reply
  11. Ali Farnham says

    July 24, 2014 at 5:17 pm

    When I was little we went out to Hershey and got the whole tour and went to the Hershey amusement park. It was great to try endless candy bars! Are the street lights still Hershey kisses?!?!

    Reply
    • Lyn says

      July 27, 2014 at 7:54 am

      Ali – I just took my kids to Hershey Park the other week and, yes, the street lights in the town are still Hershey kisses! 🙂

      Reply
  12. Kaella (KaellaOnTheRun) says

    July 24, 2014 at 5:19 pm

    Wow, that cinnamon tests blows my mind! I kind of what to try it tonight now! I wonder if the employees eat chocolate since they’re around it all the time?

    Reply
  13. Natalie @ Never Serious Blog says

    July 24, 2014 at 5:24 pm

    That taste test info is SO interesting! I wonder if I’m a super taster!

    Reply
    • Natalie @ Never Serious Blog says

      July 24, 2014 at 5:24 pm

      Which sounds like a really awesome super power.

      Reply
      • Julie says

        July 24, 2014 at 5:30 pm

        LOL!

        Reply
  14. Stronglikemycoffee says

    July 24, 2014 at 5:26 pm

    The cinnamon thing blew my mind! Hah!

    Reply
    • Julie says

      July 24, 2014 at 5:30 pm

      So crazy, right!? Had I not tried it myself, I know I would not believe it!

      Reply
  15. Haley @Cupcakes and Sunshine says

    July 24, 2014 at 5:29 pm

    this looks like a dream!!! SO much fun. your chocolate bars look amazing.

    Reply
  16. ganeeban says

    July 24, 2014 at 5:48 pm

    I learned my something new today: Cinnamon !!!

    Reply
    • Julie says

      July 24, 2014 at 5:52 pm

      Crazy, right!?

      Reply
  17. Sam @ The Running Graduate says

    July 24, 2014 at 6:16 pm

    Sounds like it was an incredible experience! It’s cool to learn the different facts about what goes into the products. I went to Chocolate World last year and had a blast! In the chocolate tasting we did there, I learned that I actually do enjoy dark chocolate.

    Reply
    • Barbara says

      July 24, 2014 at 8:00 pm

      So cool! Have you been to chocomize.com? My fiance gets me a gift card every year for that site for my birthday, i love customizing chocolate bars! Yours look amazing!

      Reply
  18. Linda says

    July 24, 2014 at 8:10 pm

    I want to be a Hershey Ambassador

    Reply
  19. Amanda Nelson says

    July 24, 2014 at 8:31 pm

    Cinnamon has no taste?! Well that is a crazy bit of new information for my day!! I add cinnamon to everything I make, literally everything ha. I always add in extra to recipes too- that’s so interesting. Looks like a fun trip though!!

    Reply
  20. livitant says

    July 24, 2014 at 8:31 pm

    I don’t know about everyone else but I would LOVE that chocolate cake recipe!

    Reply
  21. steph says

    July 24, 2014 at 9:22 pm

    Please share the gluten free chocolate cake recipe! I’ve Ben gluten free for a couple of years and am always looking for good dessert recipes!

    Reply
  22. Holly says

    July 24, 2014 at 9:42 pm

    This is so cool that you got to go visit and learn so much at Hershey! I got my degree in food science and nutrition and we learned about a lot of that kind of stuff so reading this post was super interesting! Thanks for sharing so much about your short trip!

    Reply
  23. Erica DeSpain says

    July 24, 2014 at 10:31 pm

    Julie, I am over the TOP obsessed with your gorgeous waves in your hair! I’m sure you’ve been asked this 1000 times, so I hate to ask again BUT – Do you have a post about your hair routine?! Thanks so much!
    Erica @ WhimsicalSeptember.com

    Reply
  24. Katie says

    July 24, 2014 at 10:32 pm

    I live less than two hours from there! Glad you had a great time!!

    Reply
  25. Megan @ Skinny Fitalicious says

    July 24, 2014 at 10:33 pm

    Holly yum! Hershey really sounds like a great company.

    Reply
  26. Taylor says

    July 24, 2014 at 10:55 pm

    The sensory tasting sounds a lot like a science experiment that I did a few years ago, “Do You Tste What You See?”. How cool!

    Reply
    • Taylor says

      July 25, 2014 at 12:10 am

      *Taste

      Reply
  27. Anna says

    July 24, 2014 at 11:27 pm

    how crazy about cinnamon! please post the cake recipe!! It looks divine!

    Reply
  28. Alexis says

    July 25, 2014 at 12:15 am

    Yes please please share the gf cake recipe!! Looks so fun!

    Reply
  29. Kristi says

    July 25, 2014 at 7:22 am

    Do you know of there is any way to find out if you are a “super taster” at home? I can almost guarantee I am and would love to prove it! People usually look at me like I’m crazy when I say I can’t stand broccoli or coffee because they are way too bitter (regardless of how much sugar and flavor is added)

    Reply
  30. Kim @ FITsique says

    July 25, 2014 at 7:22 am

    I love this post…and all things Chocolate!!! 🙂 I have been to Hershey many times but never quite had that experience and its one that I think I would truly enjoy! I would love that recipe as I have had to be gluten free and haven’t had cake in a year!

    Reply
  31. Brianne says

    July 25, 2014 at 7:47 am

    Looks like such a fun time! My family and I visited Hershey when I was younger, and I think even the town smells of chocolate! Coming from a small town in Atlantic Canada, the trip was wellll worth it! We went back last year, and it was just as delicious as I remembered!

    Reply
  32. The Cookie ChRUNicles says

    July 25, 2014 at 8:05 am

    What a great trip! I made my own Hershey bar in chocolate world after running the half marathon. It was so much fun and I will admit it was too pretty to eat!

    Reply
  33. Ashlee says

    July 25, 2014 at 9:02 am

    I vote that salt on chocolate might be the best pairing there ever was!!

    Reply
  34. Sarah says

    July 25, 2014 at 9:52 am

    What a fun experience! I love getting “behind the scenes” looks at different processes, so I’m sure it was a very interesting and informative trip! Not to mention all the free chocolate offered!

    Reply
  35. Anele @ Success Along the Weigh says

    July 25, 2014 at 10:07 am

    What a super fun trip!

    Oh and the cinnamon thing? Mind = blown.

    Reply
    • Julie says

      July 25, 2014 at 10:12 am

      So crazy!!

      Reply
  36. kaitlynmcquin says

    July 25, 2014 at 10:21 am

    I love Chocolate World! My boyfriend and I took a road trip to NYC a couple of Christmases ago (we live in New Orleans, so it was quite the drive). On our way back, we saw the exit for Hershey and took a spur of the moment trip to Chocolate World. We made our own bars, shopped, and rode that incredibly silly ride. It was an absolute blast, and it was BEAUTIFUL laden in snow. Definitely a treat! So happy you got to experience it! 🙂

    Reply
  37. Kelly says

    July 25, 2014 at 10:58 am

    Could you please share the recipe for the gluten free cake. It looks delicious.

    Reply
  38. Veronica says

    July 25, 2014 at 12:35 pm

    I would have loved to do the taste test sans smell because I always feel like I don’t have a great sense of smell regardless. I would love to see if I could taste things better than the average fellow … perhaps my taste buds work harder … lol! How fun!

    Reply
  39. Allison says

    July 26, 2014 at 11:47 am

    Thanks for sharing your Hershey’s visit. Fun fact: my Aunt (through marriage) is the granddaughter of H.B. Reese, the inventor of Reese’s peanut butter cups. He used to work for Hershey’s which is how he got his start.

    Reply
    • Julie says

      July 26, 2014 at 9:17 pm

      How cool!!!

      Reply
  40. AudreysApron says

    July 27, 2014 at 8:21 pm

    Hi Julie! I love your blog, and I would LOVE to have the recipe for the gf cake. I just recently found out I am allergic to wheat, and the Hershey’s chocolate cake was always my favorite. It makes me excited to think I might be able to keep enjoying it! Thanks so much!

    Reply
  41. Erin @ Her Heartland Soul says

    July 28, 2014 at 12:16 pm

    Aren’t the cows on the Hershey ride adorable? Ah I love it there!

    Reply
  42. Connie the chocoholic says

    February 19, 2015 at 10:47 pm

    this is a chocoholic’s dream! so jealous that you got to go!! i will def have to make a trip to the hershey city someday!

    Reply

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Hi! I’m Julie and I am a mom to three energetic boys and a personal trainer and blogger living in Charlotte, North Carolina. Welcome to my blog! Peanut Butter Fingers follows my life and my interests in food, fitness, family, travel and (mostly) healthy living.
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